Screening Success: Strategies for Effective Digital Signage Campaigns

 The digital signage market is currently valued at USD 18.7 billion in 2023, with a projected growth to USD 26.1 billion by 2028, reflecting a robust CAGR of 6.9%. Key drivers of this expansion include the increasing adoption of digital signage in commercial and infrastructural applications, coupled with a rising demand for high-resolution displays, particularly in the form of 4K and 8K displays.

Major Market Players:

  1. Samsung Electronics Co., Ltd. (South Korea): A powerhouse in the digital signage sector, Samsung boasts a diverse product portfolio, including video walls, interactive displays, standalone displays, and content management software. Leveraging both organic and inorganic growth strategies, Samsung focuses on regular product launches and collaborations to maintain its stronghold. A recent example is the launch of an interactive display for the education sector, demonstrating Samsung’s commitment to advancing usability and connectivity features.
  2. LG Electronics (South Korea): Renowned for its extensive range of digital signage products, LG Electronics emphasizes organic growth through strategic product launches. For instance, the introduction of the ProBeam display with 4K UHD resolution showcases LG’s dedication to pushing display boundaries. Investment in research and development remains a priority for LG, ensuring the continuous evolution of their display solutions.

Ask for PDF Brochure -https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=513

  1. Sharp NEC Display Solutions, Ltd. (Japan): As a leading manufacturer of digital signage hardware, software, and services, Sharp NEC Display Solutions focuses on product launches, joint ventures, and partnerships to bolster its market position. The recent launch of the E758 and E868 4K UHD displays highlights the company’s commitment to innovation, particularly in applications such as conference rooms and boardrooms.
  2. Leyard Optoelectronic Co., Ltd. (China): A prominent player in Fine Pitch LED manufacturing, Leyard emphasizes organic growth through consistent product launches. Notable is the release of a large micro-LED display screen with over seven 8K resolutions, demonstrating Leyard’s dedication to pushing technological boundaries. Additionally, the company pursues inorganic growth through joint ventures, exemplified by its partnership with EPISTAR Corporation to increase micro-LED display production.
  3. Sony Group Corporation (Japan): Offering a comprehensive range of digital signage products, Sony focuses on organic growth strategies, including regular product launches. The recent introduction of the Crystal LED BH- and CH-series displays showcases Sony’s commitment to superior picture quality and ease of installation, ideal for corporate and retail applications. Furthermore, the company engages in strategic partnerships, such as the collaboration with signageOS, to integrate Sony’s Professional BRAVIA Displays with advanced content management systems.

In summary, the digital signage market is not only witnessing significant growth but also a dynamic landscape with major players driving innovation through a combination of product launches, partnerships, collaborations, and joint ventures. As technology continues to advance, these market leaders are well-positioned to shape the future of digital signage.

Related Reports:

  1. Augmented Reality and Virtual Reality M&A https://www.marketsandmarkets.com/Market-Reports/augmented-virtual-reality-m-a-73688948.html 
  2. Border Security System Market https://www.marketsandmarkets.com/Market-Reports/border-security-system-market-103309188.html 
  3. Energy Harvesting System For Wireless Sensor Network Market https://www.marketsandmarkets.com/Market-Reports/energy-harvesting-system-wireless-sensor-network-market-194168359.html

Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA : 1–888–600–6441
sales@marketsandmarkets.com

Comments

Post a Comment

Popular posts from this blog

Cobots on the Rise: Collaborative Robots Powered by Artificial Intelligence

Image
  The integration of Artificial Intelligence (AI) in the manufacturing sector has brought about a transformative paradigm shift, revolutionizing traditional processes and ushering in the era of Industry 4.0. Artificial intelligence in manufacturing market has witnessed substantial growth, driven by the increasing demand for efficiency, precision, and automation across diverse manufacturing industries. One of the key drivers propelling the growth of AI in manufacturing is the pursuit of operational excellence. Manufacturers are leveraging AI technologies, including machine learning, computer vision, and robotics, to optimize production processes, enhance productivity, and reduce operational costs. AI-powered predictive analytics, for instance, allows manufacturers to anticipate equipment failures and schedule maintenance proactively, minimizing downtime and maximizing overall equipment effectiveness (OEE). Quality control is another critical area where AI is making significant inro...
Read more

Global Aged Care Market: Industry Analysis & Forecast 2020-2026, By Services, Assistive Devices and Region.

  Global Aged Care Market size was valued at USD 705.29 billion in 2019 and is expected to reach US $ xx billion by 2026, at a CAGR of xx% during a forecast period. Overcoming decades, pressures on the demand-side of the aged care market are expected to accentuate to improve service interfaces within and between aged care and other systems including acute care and disability services. The report covers the current estimated and forecasted data for the Global Aged Care Market on a global and regional level. The report provides an in-depth analysis of the Global Aged Care Market for the period 2019 – 2026, wherein 2019 is the base year and the period from 2020 to 2026 is the forecast period. Data for 2016- 2018 has been included as historical information. The study provides a detailed perspective on market growth, throughout the above forecast period in terms of revenue estimates (in US$ Bn), across the different geographies, which include North America (NA), Europe (EU), Asia Pacif...
Read more

Ceramic Tiles Market overview Research on Present State & Future Growth Prospects to 2030

  Ceramic Tiles Market Ceramic tiles are covering materials for roofs, walls, and floors and made of sand and other natural products. These tiles are molded to a customized shape by heating it in a kiln. They are durable and used for aesthetic appeal in various environments. The global ceramic tiles market report by Market Research Future (MRFR) provides a comprehensive analysis of various growth engines and hurdles to be faced by the industry for the period of 2017 to 2023 (forecast period). The COVID-19 pandemic and its implications are explored in detail in the report. Market Scope The global  ceramic tiles market  is slated to expand at an ascending pace during the forecast period. Increasing investments in infrastructural projects and utilization of ceramic tiles due to their durability can fare well for the market. This is facilitated by rapid urbanization and industrialization. Sustainability initiatives and aim for lowering carbon emissions can drive the demand fo...
Read more